ROX Motor is globally oriented, embracing a philosophy of “long-term vision” and “dependable spirit,” with a strong focus on advancing intelligent technology. As of September 1, 2025, we hold 1,457 technology patents spanning intelligent chassis, intelligent range extension, smart cockpit, and intelligent driving. Going forward, ROX Motor will continue exploring cutting-edge innovations to bring safer and more convenient travel experiences through ever-more advanced intelligent technology.


Long-travel air suspension provides an exceptionally wide adjustment range, easily carrying heavy loads and clearing extreme obstacles for best-in-class all-terrain adaptability. The front double-wishbone and rear H-arm full-aluminum chassis smoothly tackles diverse terrains, balancing agility with comfort.

Industry-leading, in-house closed air suspension with DCC software algorithms automatically adjusts ride height, stiffness, and damping based on conditions or driver inputs, enhancing both stability and comfort. Seven modes (Auto, Road, Mountain, Mud, Sand, Snow, and Wading) deliver outstanding adaptability across landscapes.

The intelligent chassis coordinates multiple domains to enable features such as Water Depth Detection (dual rearview mirrors assess depth to avoid unsafe areas) and Off-Road Cruise Control (automatic power and brake control for challenging routes). OTA upgrades keep improving capability over time, making driving easier the longer you own it.


ROX REEV Super Range Extender combines the fast response and smoothness of EVs with a longer range than conventional fuel vehicles. Full-time AWD with dual motors (max power 350 kW, peak torque 740 N·m) achieves 0–100 km/h in 5.5 s - outpacing typical urban SUVs. A 56 kWh battery and 70 L fuel tank, paired with a highly efficient range extender, deliver 1,226 km (WLTC) total range.

ROX’s self-developed MDCU is the brain of the battery + motor + electronic control system, intelligently orchestrating real-time energy management. Through precise thermal control, coordinated proportional valves, and smart multi-mode switching, it ensures efficient heat utilization and accurate temperature transfer across four circuits, maintaining components at optimal temperatures for stronger acceleration, steadier driving, longer range, and lower consumption. The MDCU also controls front/rear torque independently (no cross-interference) with strong wheel-slip limiting, containing slip in as little as 150 ms, achieving off-road performance without mechanical locks.

The system senses road conditions in real time and seamlessly switches among ELECTRIC, e-SAVE, and HYBRID modes. Whether in the city or exploring outdoors, it automatically selects the optimal energy-efficiency strategy to maximize range and performance while maintaining high comfort in every scenario.


· Assisted driving chip: Horizon Journey ®6M chip (128TOPS)
· 3 millimeter-wave radars
·Front view camera: 8 million pixels × 2
·Surround view camera: 2 million pixels × 4
·Side view camera: 2 million pixels × 4
·Rear view camera: 2 million pixels × 1
·Front and rear parking sensors: × 12

Powered by high-performance sensors and efficient algorithms, LCC overcomes scene limitations for global compatibility - day or night, rain or shine- accurately maintaining lane centering. Full-speed adaptive cruise and constant-speed cruise further cut fatigue while enhancing safety and comfort throughout the journey.

ROX all-scenario Parking Assist handles perpendicular and parallel parking with ease. Future OTA upgrades will enable Remote Parking and Remote Entry/Exit, letting you maneuver the vehicle from a distance for elegant, convenient access.

ROX Full-Scenario AEB operates from 5–120 km/h, accurately detecting vehicles, pedestrians, and cyclists. It anticipates risk and intervenes decisively to reduce collision probability and deliver active safety protection across all travel scenarios.


The ROX Smart Cockpit runs ROX OS, supporting seamless connectivity across seven Middle Eastern countries (UAE, Saudi Arabia, Qatar, Kuwait, Oman, Jordan, Egypt). Enjoy rich online entertainment, including HD audio/video, live streaming, and localized apps - all with CarPlay for seamless phone–to–vehicle continuity, keeping global journeys intelligent and convenient.

The voice assistant integrated with leading AI large model ecosystems, is a smarter companion that understands you better than a human partner. With full-cabin voice recognition, you can control A/C, media, windows, and more from any seat. It reliably interprets complex commands, offering end-to-end support from vehicle control and entertainment to lifestyle services. Emotion-aware design keeps every exchange natural, efficient, and genuinely helpful.

Four-screen interaction expands what’s possible in the Smart Cockpit: high-definition instruments, central console, streaming rearview mirrors, and rear control screen work in concert, balancing whole-cabin coordination with independent operation for an immersive, practical, and high-tech experience.
*All energy consumption data on this page is based on WLTC test conditions. Actual energy consumption may vary depending on real-world usage.
*IHU supporting languages: Arabic, English, French, Kazakh, Portuguese, Russian, and Spanish. Cockpit voice interaction supports: Arabic, English, and Russian.
*The on-board data network, OTA functions are currently supported in Egypt, Jordan, Kuwait, Oman, Qatar, Saudi Arabia, and the UAE, and will be available in other countries and regions later. The availability, pricing, and related terms of data connectivity may vary by market; please consult your local authorized dealer for details.
*The driver assistance system is only an auxiliary function and cannot handle all traffic, weather, or road conditions. The driver must always monitor and maintain active control of the vehicle. Please use it with caution in complex weather or road conditions.
*This page is intended for use in the markets of the Middle East.
*Certain features may be introduced through future OTA updates or aftersales upgrades. Product details may have changed since the time of publication and are subject to modification without prior notice.
*The features and specifications described herein are provided for illustrative purposes only and may vary depending on the country or region where the vehicle is sold. Certain equipment, configurations, or technical details may not be available in Middle East markets, or may be offered only as optional equipment. For the most accurate and up-to-date information regarding model availability and optional packages, please contact your authorized ROX dealer or importer.
*ROX does not warrant that the information contained in this brochure — including images, descriptions, and displayed functions — is current, accurate, or complete.
*Subject to applicable laws and regulations, ROX reserves the right to modify, update, or revise the contents of this brochure at any time without prior notice.












